Wake Up

Wake Up aims to encourage and inspire you to think about your drinking habits and enjoy alcohol safely.

The campaign features real stories from North Yorkshire people about how and why they manage their alcohol intake.

We want to motivate you to ‘Wake Up’ to a better you and embrace life without the hangover.

The campaign is based on research about drinking habits in North Yorkshire as well as the opinions of North Yorkshire residents.

Wake Up

Wake Up is here to encourage and inspire you to think about your drinking habits and enjoy alcohol safely. We want to motivate you to ‘Wake Up’ to a healthier you and embrace life without the hangover.

Shrink Your Drink

A great way to reduce your alcohol consumption is by shrinking the size of your drinks. By choosing to shrink your drink you will be saving money and calories and you will wake up feeling fresher the next day.

Drinking & Friends

If you choose to drink less with your family or friends, it means that you can support and encourage each other. Check out some of our ideas.

Take a Break

Some people find taking a break from booze altogether helps them ‘reset’ their relationship with alcohol for good. And it’s not just for ‘Dry January’ and ‘Sober October’ – you can do it at any time of year!

James' Story

Twenty-year-old James from Scarborough is aware of the risks of drinking, having lost his brother to an alcohol-related accident when he was younger.