Wake Up is here to encourage and inspire you to think about your drinking habits and enjoy alcohol safely. We want to motivate you to ‘Wake Up’ to a healthier you and embrace life without the hangover.
People have all sorts of pressures, and life can be hard, so it is easy to turn to drink as a way of coping, but alcohol isn’t the answer – it leaves you feeling foggy the next morning, you don’t sleep as well and have even less energy to deal with the kids.
Our research-based campaign is here to help you, with real insights from real North Yorkshire people, sharing how they gave up or cut down on the drink. We want to motivate you to ‘Wake Up’ to a better you and embrace life without the hangover.
Many of us increased the amount we were drinking during lockdowns, and although they are well and truly behind us, this habit may have stuck. We are here to help you build a positive post-COVID relationship with alcohol.